DJ Sbu's MoFaya partners with a funeral home! Really!

Johannesburg - Well, this is, er, unique.

DJ Sbu has announced that his energy drink, MoFaya, has partnered with funeral home, Doves. Why? Well, to make sure that we 'respect the dead' and mourners don't have to drink Oros at funerals any more.

Explaining the agreement on his Instagram page, Sbu details how is is hoping to make a difference to those affected by grief and loss.

"Our partnership will go a long way in making sure our people get free cold refreshments through their difficult time at all funerals conducted at Doves Gauteng and subsequently nationwide. We are changing the game in what most consider to be a boring sector associated with death, wills, family feuds & sadness. We are bringing excitement and energy to the sector."

Eish, but we're not sure if MoFaya will make us feel better about loosing someone close to us...

Read his full post here...

#BreakingNews: Doves Funerals forms partnership with @mofaya_official We are humbled to have the opprtunity to work with leaders in the funeral & financial services sector. Our partnership will go along way in making sure that our people get free cold refreshments through their difficult time at all funerals conducted by Doves in Gauteng & subsequently nationwide. This is pioneering, creative, groundbreaking & innovation at it's best. We are changing the game in what most consider to be a boring sector associated with death, wills, family feuds & sadness. We are bringing excitement & energy to the industry. Thank you to Doves for walking the walk in supporting the growth of black owned businesses. We are ecstatic & looking forward to a successful partnership. No more Oros but #Thixo emancwabeni. #RespectTheDead

A photo posted by SbuLeope (@sbuleope) on Nov 2, 2015 at 12:30am PST