International Fashion Film festival 's are something that we are used to hearing from the US, Cannes and all those glam international places.
But now for the first time, the formidable ‘Red Carpet’ Oscar style moment came to Johannesburg. The bar was set quite high and the well-heeled, well-dressed and well-spoken all donned their finest and gathered for a one night at a glittering event held at the Airbus Helicopter hangars at Grand Central airport.
"The Fashion Film genre is a new visual phenomenon that is sweeping the fashion film industry worldwide and we feel this event is neatly aligned to our brand and our customers' lifestyle of fashion and style" says Selvin Govender the Divisional Director, Product and Marketing for Mercedes-Benz.
Well done !
*Picture Credit: Simon Deiner / SDR Photo