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DJ Sbu coins it at Harvard Business School

2018-03-16 15:15
PHOTO: Gallo images/ Getty images

Media personality and entrepreneur Sbusiso “DJ Sbu” Leope’s hustle knows no boundaries or limitations – he’s even taken it to Harvard Business School in Boston, America.

DJ Sbu was invited to speak at the prestigious academic institution as part of a symposium on African business and entrepreneurship.

The former Friends Like These presenter posted a video on Instagram of part of his speech, captioning it: “How to hustle Harvard MBAs & PHDs the African way. These guys really thought a MoFaya Hustler like me can give them 100 MoFayas and 100 books for free? It's the ABCs of hustling. Always Be Closing! Sorry but I had to pick up those dollars. It's called planting a seed. If I could have this whole room consuming my products, it means it's possible to have the whole world consuming our African brands.”

“More and more people are interested in visiting the [African] continent and really find out their roots and who they are. It’s all about the story and what sets our brand apart is the story – that’s why you’re seeing the book in front of you,” Sbu told the audience, referring to his book Billionaires Under Construction: The Mindset of an Entrepreneur.

He was quick to add the book wasn’t free, those who wanted it had to pay $10 (about R119).

“If you get something for free you don’t value it. You need to pay $10 for that book and read it and understand why we call ourselves a billionaire generation,” he said.

WATCH: DJ Sbu speak at Harvard Business School in Boston.