PHOTO: Gallo images/ Getty images
Media personality and entrepreneur Sbusiso “DJ Sbu” Leope’s
hustle knows no boundaries or limitations – he’s even taken it to Harvard
Business School in Boston, America.
DJ Sbu was invited to speak at the prestigious academic
institution as part of a symposium on African business and entrepreneurship.
The former Friends Like These presenter posted a video on
Instagram of part of his speech, captioning it: “How to hustle Harvard MBAs
& PHDs the African way. These guys really thought a MoFaya Hustler like me
can give them 100 MoFayas and 100 books for free? It's the ABCs of hustling.
Always Be Closing! Sorry but I had to pick up those dollars. It's called
planting a seed. If I could have this whole room consuming my products, it
means it's possible to have the whole world consuming our African brands.”
“More and more people are interested in visiting the
[African] continent and really find out their roots and who they are. It’s all about
the story and what sets our brand apart is the story – that’s why you’re seeing
the book in front of you,” Sbu told the audience, referring to his book Billionaires
Under Construction: The Mindset of an Entrepreneur.
He was quick to add the book wasn’t free, those who wanted
it had to pay $10 (about R119).
“If you get something for free you don’t value it. You need
to pay $10 for that book and read it and understand why we call ourselves a
billionaire generation,” he said.
WATCH: DJ Sbu speak at Harvard Business School in Boston.