Cape Town - The latest challenge was inspired by the beauty industry and sees people (mostly men) pretend to apply make-up and then transforming into someone else.
In the #Facebeatchallenge, which is also called #makeupchallenge, a person will post three pictures of themselves doing three different stages of their make-up and then post a fourth picture of a well-known and rather good looking person.
Take a look at some of the celebrities who participated in the challenge below:
Here are more hilarious posts from the challenge: