Shado M chats about building her brand and passion for music
Shado M. (Photo: Shado M Facebook)
By the time she was in high school, she
knew exactly what she wanted to do with her life – make music. Shado M, real
name Nomshado Mthombeni (26), joined choirs at school and at church to help
train her voice. Today her single, Nhliziyo Yami Ithi Hey, has the young and
old singing along to the beat.
YOUNG ZULU LADY
Shado M grew up in Newcastle in KwaZulu-Natal
with her mother and two elder brothers. Her father passed away when she was a
little girl and she has no real memories of him.
But her childhood was mostly a happy one.
“I grew up in a home full of love and warmth, laughter was always the order of
the day,” she says. It wasn’t always easy financially, however, as her mother
was the sole breadwinner and responsible for everything they needed.
“My mother was a store manager for a
clothing retailer and did everything in her power to make sure we had
everything we needed. She did a very good job.”
TO MY EARS
When she felt like she was ready to get into
the music industry, Shado M started sourcing beats from local producers across
KwaZulu-Natal. That was two years ago and she’s been working on building her
brand since then.
It was also around this time that she realised
she had a great passion for writing her own music. “Realising that I had a
strong interest in music, one of my friends from church introduced me to a
local DJ – DJ Ask – who could help me in the pursuit of my career in music,”
“He gave me a few beats and asked me to
write the music myself. I was worried because I didn’t think I would be able to
write a song because I had never done it before. I went home, put some words
together and I had a song, even though I struggled at first.
We worked on the song the next day and just
like that I had written my first song.” About a year later the star recorded her
single, Inhliziyo Yami Ithi Hey, which went viral online. The song also dominated
local radio playlists and it even made Metro FM’s Top 40 Chart Show.
The star says she never thought her single
would get so popular. “I believe in my talent but did not think the single
would be so big. I am overwhelmed by the response I received. This for me is a
motivation to work hard and continue on the same energy because it has proven to
work,” she says.
It hasn’t been easy trying to make it in
the fickle music industry and one of the challenges she had to deal with was
learning not to rely on people. She tells Move! there have been several
occasions where she was meant to collaborate with an artist and they just never
“It is a problem because many of them do
not want to help out, which may lead to you feeling stuck. But I’ve learnt to
rely on my talent and realised that I don’t really need anyone to succeed,” she
She’d love to work with some of the more
established South African artists, she says. “I’d like to collaborate with hip hop
star Nasty C and Durban stars such as Busiswa, Babes Wodumo and Professor.”