Zola7 advocates for more local content to be aired on radio and TV
Bonginkosi “Zola7” Dlamini. (PHOTO: GETTY IMAGES/GALLO IMAGES).
Kwaito-star Bonginkosi “Zola7” Dlamini has
spoken out about the unfair airtime play that American artists get on TV and
radio compared to locals.
Zola says this has been perpetuated by
older people in the industry who thinks it’s fine to choose international
artists over locals.
“Those artists look richer than us, look
better than us, they get more airplay than us. They are more South African than
us, unfortunately, on radio and on TV because we simply lack patriotism,” he
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He says the solution to this predicament is
to put local content before anyone as this impoverish creatives. The
award-winning artists blames the powers that be for the lack of local content
on our platforms.
“Until we conquer TV and change it, so it
sends ideas of Africa and South Africa, then the grownups are going to continue
to say that the youth is lost. The people who put content on radio are actually
grownups who feel the need to hype American music, soapies against the
creativity of South Africans.”
The muso then goes on to make examples of
how local artists live or die in the states that we’ve come to known of them,
with nothing to show for their talents.
“You then read in the newspapers that Brown
Dash died penniless. Mandoza lost his R7,5 million house. 12 Zola’s houses got
auctioned. It boils down to money. If you don’t put me out there then I’m
getting poorer,” he says.
He says huge amounts of royalty monies
leave our shores to fill pockets of international acts. Those artists need not
even lift a finger in helping our communities, but they’re getting more money.
“But can you imagine how much Samro has to
pay Rihanna, Lil Wayne and Jay-Z every year from South African airplay while
we’re here? We are the ones who organise food parcels and do all the campaigns
but Jay-Z is the one who get the money. He doesn’t need to come here. People
worship him here anyway,” he concludes.