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Bontle Modiselle bags deal with diamond company

2018-03-12 17:00

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Bontle Modiselle (Photo: Johan Venter)

Johannesburg – If diamonds are a girl’s best friend, then Bontle Modiselle just landed herself a couple of new besties. 

The TV personality has partnered with proudly South African “Created Diamond Company” Inception Diamonds. 

The company promotes “conflict free and environmentally friendly products to socially responsible consumers.” 

“We are proud to work alongside Bontle – she shared our vision, a collective narrative of consciousness. To create beauty without a social cost,” Director of Inception Diamonds, Ross Reid shared in a press statement. 

Speaking about her new endevour, an excited Bontle said: “I’ve always believed in trusting the process. My life has been a reflection of the very same process that rocks undergo to become the diamonds we so highly prize. I too, as an African jewel, couldn’t be happier to be part of a partnership more fitting than this."

She adds: "Inception Diamonds has made the process beautiful again, one where these precious stones aren’t stained by the blood of men and tainted by the tears of women. How can I not be part of something so beautiful?”

(Photo: Johan Venter)