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Los Angeles - Coca-Cola announced that global music superstar Jason Derulo and Cassper Nyovest will be creating the sound track to its 2018 FIFA World Cup campaign.
The song Colours is a true collaboration between Coca-Cola and Jason Derulo, and celebrates all of the vibrancy and excitement that comes with the arrival of the world's biggest football tournament.
Colours will become the sound track to fans' excitement for the tournament, as it begins playing across the world in the build up to the kick off.
To extend the collaborations across the world, Coca-Cola invited local artists from the African continent including South Africa, Tanzania, Ethiopia, Mozambique and Ethiopia to collaborate with Jason Derulo to create uniquely African anthems for each of their countries.
In South Africa, multi-award-winning artist, Refiloe Phoolo, better known as Cassper Nyovest, was selected to represent the country on a global stage.
Cassper Nyovest mentioned, "Coming from a nation of colourful people this anthem will speak to South Africans as the song captures our passions for football and Coca-Cola. Working with Coca-Cola and Jason Derulo, has been a thrilling journey and we hope that this anthem will be well received by fans getting #Ready for the 2018 FIFA World Cup."
The localised anthem Colours will be released on March 16th.
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