Nasty C (Photo: Gallo Images)
Cape Town - Last week Thursday at Ster-Kinekor Rosebank, for the first time in my life I saw so many people gathered at a cinema that some had to stand and a few were sitting by the walkway, just to be able to watch a film.
And not a big-budget Hollywood blockbuster, but a short film by a local hip-hop artist with only one album in his catalogue.
The videos are directed by Kyle Lewis, a talent that we all know can never go wrong. While the work itself is brilliant, the preview lacked direction and a story to it; it was just a series of hit videos. It ended so quickly that we were all confused about whether we were going to get a closing statement from Mabala Noise (Nasty C’s label) or just go back to the press room. Word then had it that Nasty was holding a question-and-answer session, but we were only to find that it was for a select number of publications. Then off he went.
It felt like it was a publicity stunt that had gone wrong. I didn’t really understand what they were trying to achieve and what the highlight of the night was, besides starting an hour late. I had a great time; it just felt like I was watching a music channel where they were focusing on Nasty C. I salute Lewis for the vision, Nasty for the songs and myself for not regretting going even though I could have.
You can watch all three videos on iTunes (you will need an iTunes subscription).