Umlilo (Photo: Screengrab, YouTube)
The clip chronicles the #FeesMustFall movement through the lens of two characters who find themselves at opposite spectrum of the South African youth struggle.
Through a journey around South Africa’s golden metropolis, Johannesburg, the video explores the day in a life of an everyday 'slacktivist' and projections of his alter ego as he consumes #FeesMustFall updates on social media.
“We wanted to create a unique South Africa story that reflects the existential crisis and bewilderment many South Africans feel as a result of these oppressive structures that continue to dominate our everyday lived experiences and our collective future,” says Umlilo.
“While I was away in India, I followed the #FEESMUSTFALL movement quite closely. It added a lot to the concept of this video. I felt this weird tension because I wanted to be a part of it but I couldn’t. In retrospect, I don’t know if I would have been a part of it even if I was in SA… maybe that was just a fantasy. That’s where the idea of the two characters in Umzabalazo originated… the one is the reality, the other is a digital projection of the fantasy,” says director Odendaal Esterhuyse.
Part 1 of the video sees the linear and traditional music video with an interactive part 2 launching during Umlilo’s TEdxWomen performance on October 29.