Finally, the Side Bae we all approve of

Cape Town - Most people have a love-hate relationship with January.

On one hand, it allows you the opportunity, or should I say forces you, to start over.

But on the other hand, there are the annual blues of how you’re possibly going to get through what feels like three months within a month.

For that, the media-shy online classifieds company OLX has launched a much-needed campaign to help us all beat the “Januworry blues” and enjoy economic freedom.

The brand partnered with last year’s Savannah Comic of the Year, Skhumba Hlope, to show South Africans how to make smarter financial choices by buying and selling on OLX.

Skhumba has cutely embarked on the role of People’s Side Bae sharing humorous yet useful tips on how to be economically free this January.

OLX gathered a group of dynamic young people for lunch at Lupa Osteria at Design Quarter in Fourways, Johannesburg, to exchange ideas on how they can encourage their peers and followers to use the platform to make and save money.

City Press noted Lee-Roy Wright, Tshepi Vundla, Siyakha Tshayela, Jay Anstey, Tino Chinyani, Nkuli M Tshirumbula, Keegan Martin and Farieda Metsileng were among the guests.

“I have so many things that I want to put up on sale. So, why not use a brand like OLX that is the world’s biggest free online classifieds ads company,” asked stylist and personal shopper Vundla.

The OLX Group operates a network of online trading platforms in more than 40 countries under 17 different market-leading brands that are used by more than 300 million people in five different time zones every month to buy and sell almost anything, OLX country manager Thembani Biyam said during the luncheon.

“In South Africa, we have 3 million people on our platform every month, which is big.

“We want to show people that OLX offers a fast, simple, safe and local way of being financially smart. With Black River FC’s expertise, we found the right person for the job in Skhumba,” Biyam said.

“Being a part of this campaign was an easy decision for me because I’m always looking for new and exciting ways to help my community.

"After all ... we could do without the stress of stretching a paycheck to pay the bills. Buying and selling on OLX, I couldn’t say no,” commented Skhumba.

Visit olx.co.za to buy and sell or share your personal economic freedom story on social media using the hashtag #OLXSideBae