Cape Town - Multi-award winning hip hop artist, Gigi Lamayne, has launched her "Gigi Goes Gold" campaign hot off the heels of dropping her highly anticipated debut album, #iGenesis.
To commemorate the launch of this campaign, Gigi Lamayne has just released the music video to her latest hit single Is'ghubu. Watch it here here:
Gigi Goes Gold is a bold, out of the box campaign that has all the characteristics you would expect from a campaign that Gigi Lamayne would launch: a campaign that has talkability, stands for a cause, and pushes boundaries.
Over the next few months, fans can keep track of Gigi Lamayne's album sales with a tracker on her website and on her social media banners as she tours the country with her Gigi Goes Gold album tour and selling CDs along the way.
"#GigiGoesGold is really about me cementing a space for myself in South African history in one of many ways. Apart from many other endeavours, I am aiming for Gold as the first female in Hip Hop in South Africa. Only my supporters can help me make this happen" expresses Gigi Lamayne.
Support Gigi Lamayne on her journey to going gold, by purchasing an album copy in stores this Friday or out now on all major digital platforms. Join the conversation online by using the hashtag #GigiGoesGold.
The topic of hip hop artists going gold has been a hotly contended one over the past year, but it has strongly been a male dominated conversation. Gigi Lamayne aims to be the first South African female hip hop artist to get gold selling status with her debut offering, iGenesis, and Gigi Lamayne aims to achieve this in a transparent manner.
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