Aewon Wolf (Facebook/ Supplied)
Aewon was this week unveiled as the new face of Cell C, following in the famous footsteps of Bokang Montjane, Sophie Ndaba and Trevor Noah.
"Well, after watching my progress for some time, and commissioning Sketchy Bongo and myself to bring a more South African feel to the music for their new campaign, Cell C saw the potential of building a relationship with who they believe will be the next biggest artist," he says.
"After closer inspection of my work and profile, Cell C let me be the face for the rollout of the biggest deal in pre-paid for the people in a genuinely South African way."
Congrats, Aewon! And to think of where you were about a week ago...