Publications
Partners
Johannesburg – It was a case of “so near and yet so far” for rapper iFani on Thursday, when his latest album came a few hundred copies short of going gold on the first day of its release.
The rapper dropped his highly anticipated album, I Believes in Me (2nd Quadrant), on Thursday and sold over 17 500 copies in only a few hours – narrowly missing the 20 000 copies, he would have needed to reach his goal of going gold.
Still, the album is one of the fastest selling albums in SA music history.
The success of the album is due to a massive pre-order campaign, which saw iFani appear on virtually every TV and radio station known to man.
"A big chunk of these sales came from preorders. I was on the road knockin on every door lyk I was sellin insurance. Now I'm close to my dream," he wrote on Twitter.
And, it seems to have paid off, the album went straight to number one on the iTunes chart and trended on Twitter for much of the day. But he will have to wait a few more hours until it finally goes Gold.
"When my dream of #1stDayGold comes true today. Will u plz promise yoself to dream BIG & work hard for yo dreams? Plz??? #nothingIsImpossible," iFani wrote on Thursday.
Don’t worry iFani, you still a Golden boy in our eyes.
