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Cape Town – The final day of Maserati Cape Town Race Week is upon us but first Channel24 got to talk to Race Chairman and Event Director, Simon Borchert.
Before chatting to Simon, Channel24 (and other media) were treated to a day out in Cape Town by CTRW’s biggest partners namely; Maserati and Spier.
A special day out
For starters, all attendants were escorted to Spier Wine Farm in style, even getting the chance to drive a sexy Maserati!
Upon arriving at the wine farm, everyone was treated to a quick tasting of some Spier’s award winning wines.
Then came the unveiling of the beautiful ‘Neptune In The Wind’ floating trophy for the winners of Maserati Cape Town Race Week.
This was followed by a delicious lunch buffet, which was served outside under huge oak trees.
As the day drew to an end, everyone was escorted back to the V&A Waterfront where a Princess yacht awaited. A quick sunset cruise in the bay and it was home time.
Chatting to Simon about CTRW
As the Race Chairman and Event Director, Simon has a very personal relationship with sailing and the ocean but doesn’t know where it stems from.
He said, "My family was never involved in sailing, but I just fell in love with it for whatever reason. When I was at school, I’d ride my motorbike down to the yacht club and I would beg them to just take me sailing."
Simon adds that while he studied advertising, he was always going to find a way to combine it with sailing.
He said, "When I left school, I ended up studying advertising. And then some twenty odd years later there was just a very obvious gap in the market for high end yacht racing and high end branding and I was able to combine my two passions."
The irony of having combining these two passions however is that whatever Simon organises, he can’t take part in.
He told Channel24, "The irony is that what I organise I don’t race in, so that’s the one down side."
And as for his highlight of Maserati Cape Ton Race Week, Simon gives praise to the "level of engagement from the public".
Simon added, "It’s always been one of our ambitions – to take sailing to a broader market and to get more and more people engaged with the sport, and also the events.
"If we look at what we did last year, there wasn’t too much colour in the narrative behind it. But this year the media have picked up on the most wonderful human stories, the development stories, csi stories, the environmental stories and then also the racing side of it. So that bodes well for the future of the event."
