Showmax launches new live-streaming service

• Showmax is launching a new service called Showmax Pro.
• This service will include all the current Showmax products plus additional live streaming channels.
• Showmax Pro will first roll out in Nigeria and Kenya with additional countries to follow.

South African streaming service Showmax on Tuesday announced that it will be launching a new service named, Showmax Pro.

Showmax Pro will bundle the existing Showmax entertainment service with music channels, news, and live sport streaming from SuperSport.

The service features all Premier League, Serie A, La Liga and PSL games, as well as a wide range of other live sport events. 

According to the statement Showmax Pro will initially roll out in Nigeria and Kenya from 7 July, with additional countries following shortly after.  

The entire process is expected to be completed within 6-8 weeks with coverage across sub-Saharan Africa. 

Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, said: "Showmax is an African video on demand service with many years’ experience operating on this continent. 

"We’re local-first, which means listening to our customers and delivering African stories told in familiar voices as well as the best that Hollywood has to offer. Our local-first strategy is an advantage because it allows us to tailor our content, apps, packages, and partnerships specifically to what’s most important in Africa."

This table gives details of the new Showmax Pro service in Nigeria and Kenya:

Showmax Pro.

Compiled by Herman Eloff