Elma Smit chats to us about her new book and joining Trending SA

She’s a TV host, sports presenter and content creator – and now Elma Smit has added author to her growing list of accomplishments.

In her new book, Become an Influencer, she shares tips and tricks on how to monetise your brand on social media, and interviews local celebs and influencers, including Maps Maponyane and Rachel Kolisi. 

Being an influencer has become a profession for many as social media has become more of a presence in people’s lives. Although sometimes scoffed as being a non-career, it can be quite lucrative if you’re set up in the right way.