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Nando's vs Santam: Food for a year

2012-04-25 12:29
Cape Town - Nando's has seen Santam's bet and raised it by offering the Johannesburg Children's home more than just a meal on their chosen day, but a meal a month for a year.

After the fast food chain spoofed the insurance company's Ben Kingsley advertisement, Santam retorted with a challenge for Nando's to deliver a list of menu items to the Johannesburg Children's Home.

Radio 702's Bruce Whitfield addressed the issue on The Money Show late on Tuesday and he calculated that the cost of the list of menu items amounts to R6 310.

Alistair King of King James ad agency, the agency responsible for the Santam adverts, told Whitfield he feels the spoof was in good nature, but "no one ever spoofs the spoofer, so we did."

Santam's challenge:

Quentin Cronje, marketing director for Nando's, said on the show that he didn't anticipate Santam's response, "but it's nice to have fun with other brands."

Cronje told Whitfield: "Our marketing department went to the Johannesburg Children's Home today [Tuesday] and we are going to give them a meal a month for a year.

"We're also going to deliver tomorrow [on Wednesday]."

Watch all the spoof adverts between Santam and Nando's here.

Read more on:    nando's  |  santam  |  johannesburg  |  tv
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