Los Angeles - Kylie Jenner’s beauty empire keeps on growing after she announced that she has created a new Instagram face filter.
From 1 August, the reality TV star’s social media followers can swipe over to their live camera on the app to see what they look like when Kylie-fied with Kylie Cosmetics lipstick.
The Kylie filter allows people to wear seven of Kylie Cosmetics lip colours, which include Candy K, Dolce and Glitz.
Users of the Kylie filter can also blur their face, define and darken their lashes and add contouring the selfie in order to test out her various beauty brand options.
While the collaboration will undoubtedly boost the sales of her almost billion dollar cosmetic company, the 20 year old is not the first the celeb to team up with the social media network to create a custom filter.
The likes of Ariana Grande, the NBA and Baby Ariel have also created filters for Instagram.
With her business side growing in leaps and bounds, Kylie is also looking forward to another milestone in her life – turning 21.
Taking to Instagram, she revealed that in celebration of her birthday, she will be launching a makeup collaboration with Hello 21.
In a video posted on her instastory for her 112 million followers, she said, “I can't believe I'm about to turn 21. I also can’t wait to share this collection with you guys. It's definitely the most personal collection I've done,' the star added. So I hope you guys love it. My birthday collections are super special to me because the first collection I ever did was for my 19th birthday. So this is gonna be my third annual. My birthdays are what sort of set off collections for me.”
She also posted a variety of pics to tease fans ahead of its release on her birthday on 10 August.
